Exceptional Value.

Focus on what provides value to others, not what impresses others. Other people spend about as much time thinking about your lifestyle and accomplishments as you spend thinking about their lifestyle and accomplishments. Which is to say, not much time at all. The things we do to impress others rarely impress them for longer than five minutes. But the things we do to provide value for others can last a lifetime. In the long run, one of the most impressive things you can do is provide exceptional value.