Monday, January 7, 2013

25% of apps are downloaded only once, and never used again after their initial download.

Unless your mobile app is going to drive some serious results for your business in 2013, reroute your efforts to something that will give you a greater return on your investment. Start focusing instead on optimizing your entire web presence for mobile. The negative impact from having an unfriendly mobile presence will be far greater than the success of a mobile app.

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