5 Essential Roles Of Knowledge

There are five essential roles that I believe knowledge plays in our competitive advantage and sustainable business success: 

1. Acquiring Knowledge: Acquiring the knowledge, skills and confidence necessary to make sound decisions and take effective action. 

2. Applying Knowledge: Using one's existing knowledge to independently make sound decisions and take effective action.  

3. Creating Knowledge: Adapting existing knowledge or creating new knowledge to improve performance and do things that have not previously been done by others. 

4. Sharing Knowledge: Increasing the productive capacity of others by sharing one's knowledge, skills and perspective with them.  

5. Leveraging Knowledge: Increasing the organization's productive capacity by converting personal knowledge into organization knowledge (i.e. embedding knowledge in the systems, structures, protocols and strategies of the organization) - thereby making it available to everyone in the organization who might need it. 

Given that knowledge is an organization's only sustainable source of competitive advantage, those people who master these five roles are the people who will make the greatest difference and be in the greatest demand in the future.

Distractions. Manage Them . . . or Fail.

Distractions can be poison to building a business. Manage them . . . or fail. DISTRACTION . . . something that prevents you from giving full attention to something else . . . like growing your business! All distractions are equal. Any single and specific distraction that prevents you from giving something your full attention is equal to any and all other single and specific distractions that do the same. Several years ago, I spoke with one of the network marketing industry's all-time top earners, who made his fortune back in the 70s and 80s. He said, "It's harder for a person to succeed in today's network marketing industry than it was back in my day. The reason is because today's network marketer is constantly bombarded with distractions. Most network marketers are consumed by all of those distractions., and it prevents them from doing what needs to be done to succeed. Those distractions are poison!" He's 100% correct about distractions. At this point in time, we are bombarded with more distractions than at any other time in human history. Smart phones are a huge distraction. The average person now checks their smart phone 150 times per day. That's equal to a person checking their phone once every 6 waking minutes. Television is a huge distraction. The average American is watching 37-40 of TV every week. The lust for notoriety and attention is growing, and is a huge distraction. More Americans than ever care about what other people think about them. This has fueled the obsession and addiction to social media. Then there are those things we must do each day, such as get dressed, groom ourselves, care for our families, care for our pets, exercise, do house and yard chores, and more. I could go on and on. You get the picture. In order to devote 3-4 hours or more each day to growing your business, you must manage all of the distractions you are faced with each day. Identify the distractions you don't need, the ones you can live without, and eliminate them from your life. Become better at managing all of the other distractions. We are all given the same amount of time each day to do stuff. Each day contains 24-hours, equal to 1,440 minutes. Each week contains 168 hours, equal to 10,080 minutes. We choose what we do during each minute of each hour. We either choose wisely, or we choose poorly. It's that simple. - Tracy Biller

A Better Measure of Success.

Happy Easter 2021