The Direct Selling Association (DSA) released its Growth and Outlook Survey results for 2020 showing a record level of growth for the channel in one of the most economically challenging years in U.S. history.
Despite the onset of the COVID-19 pandemic in March 2020 and the subsequent shutdowns that ended the longest period of U.S. economic expansion on record, the DSA reported channel growth of 13.9 percent over the previous year, reaching a record $40.1 billion in 2020 retail sales. This is quadruple the growth of U.S. retail sales overall, which the U.S. Department of Commerce reported was 3.4 percent for 2020.
DSA President Joseph N. Mariano credits the adaptability and innovation of direct selling companies for the channel’s success during the worldwide economic downturn.
“The direct selling companies adapted quickly to a world with changing needs by empowering their independent sellers with the tools to serve their customers and fellow sellers—innovative technology, updated health and safety policies, and second-to-none business support. During this time of uncertainty, Direct Selling Association and its members also worked to ensure that customers and salespeople alike can rely upon the highest level of business ethics.
https://socialsellingnews.com/features/channel-sales-soar-in-2020-report-finds/
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