Even though James Lawrence, the Iron Cowboy lives just a few minutes from me, it was great to see him and hear him speak at our Amare Global leadership summit in Irvine, CA.
If you are not familiar with his story of the 50-50-50, it's on Prime Video (50 full ironman-distance triathlons, in all 50 states, in 50 consecutive days!) You gotta watch it.
He truly refines the limits of what is humanly possible!
And if that wasn't crazy enough, last year he completed 100 triathlons in 100 days consecutive days right here in Utah.
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